Allu will repeat ‘Pushpa’ formula: In ‘Raka’ the character will become the identity of the film, the film can prove to be the beginning of a new universe.

This time too the title of the film has been named after Allu Arjun’s character.

After the record breaking success of Allu Arjun’s films ‘Pushpa’ and ‘Pushpa 2: The Rule’ across the country, now a huge discussion has started about his next film ‘Raaka’. The special thing is that this time too the title of the film has been named directly after Allu Arjun’s character.

This is being considered a well-thought-out strategy in the industry, where the star’s screen image is being made the biggest branding of the film. Deepika Padukone will also be seen in an important role in this mega budget film of director Atlee.

According to sources, after the success of ‘Pushpa’, the makers understood that Allu’s characters are not just a part of the story, but become a cult identity themselves. This is the reason why in ‘Raka’ also the name of the character has been made the title of the film, so that a direct connection can be created between the audience.

Trade experts believe that ‘Raaka’ may prove to be not just a film but the beginning of a new cinematic universe. The pairing of Atlee and Allu will prove to be a big game changer in South and Hindi.

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