When Pawan Singh’s ‘Aai Nahin’ brought huge rain at the box office, Bollywood understood that the real path to success passes through the single screens and Instagram reels of UP-Bihar. This is the reason why Khiladi Akshay Kumar, who is yearning for his hit film, has now taken the help of Akshara Singh and the loudest flavor of Bhojpuri. The new song of ‘Welcome to the Jungle’ is creating a stir on social media as soon as it is released, but along with it a debate has also started. Will this move of Akshay Kumar be able to make him Bollywood’s Khiladi No. 1 again? Let us know in today’s explainer Boojhe Ki Nahi…. Question-1: Which new song of Akshara Singh and Akshay Kumar has been released? Answer: On May 25, the song ‘Ghis Ghis Ghis’ from the film Welcome to the Jungle was released. It has been viewed by 14 million people on YouTube in just 48 hours. This is a Bhojpuri song, in which Akshay Kumar is seen dancing with Bhojpuri actress Akshara Singh on vulgar and double meaning lyrics. In the lyrics of the song, lyrics like ragadke nahla deb soap se, lipwa pe kaate jaise madhumakkhi, ragde jawani jaise bhar-bhar ke, etc. have been used. The song has been sung by Vikram Montrose, Supriya Pathak, while its lyrics have been written by Abhinav Shekhar. Question-2: Is Akshay Kumar taking help of Bhojpuri star due to continuous flop films? Answer: Yes, to a large extent. Akshay Kumar has been looking for a superhit film for a long time. His film Bhoot Bangla, released this year, did not do well at the box office. Earlier, his films Kanappa, Sky Force, Housefull 5 and Jolly LL B3, released in 2025, also could not leave any special impact. Therefore, there is talk that Akshay Kumar is now taking the help of Bhojpuri stars and Bhojpuri songs in search of hits. Question-3: Is Akshay Kumar the first artiste who has taken the help of Bhojpuri star and Bhojpuri songs for a hit? Answer: No, even before this there have been many big artists, who have earned huge money from time to time by using Bhojpuri songs, stars or dialogues/flavor. Some examples… Question-4: Has Bhojpuri now become necessary for Bollywood? Answer: Definitely. In the last few years, the urban/metropolitan content of Bollywood had become cut off from the audience. Songs and content from South cinema (Pushpa, Kantara) and Bhojpuri-Awadhi belt have made Bollywood realize that India’s real money lies in ‘desi’ content. Bollywood is now making ‘parasitic use’ of the social media following of regional stars to rule the reels. Why Bollywood needs Bhojpuri… Bhojpuri cinema is often ignored in the mainstream media by calling it ‘low budget’ or ‘vulgar’, but its real strength is its grassroots appeal.



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