Samantha launches toxin free perfume: From Ranbir to Rashmika; Celebs enter perfume business, making new connections with fans

Film stars have been endorsing perfume brands for a long time, but now they themselves are entering this business and trying to connect with fans in their own way. Ranbir Kapoor launched a perfume named ‘ARKS’ last year. In this Ranbir adopted online strategy. The company partnered with Swiggy Instamart and made it available on Quick Commerce. Samantha Ruth Prabhu’s ‘Secret Alchemist’ bills itself as India’s first aromatherapy-based perfume brand, with an emphasis on toxin-free and wellness-focused fragrances. Rashmika Mandanna has also started a perfume brand named ‘Dear Diary’. His company plans to expand to 100 stores by the end of 2026. Here, in Hollywood too, celebrities like Rihanna, Selena Gomez are in this business. Know about them. These stars are making their own personalized perfumes Samantha Ruth Prabhuka ‘Secret Alchemist’ Samantha has launched a range of new aromatherapy-based perfumes through the brand Secret Alchemist in March 2026. These are their curated perfumes and are toxin-free. Average price of 100ml perfume is Rs 999. Starting from. Rashmika Mandanna’s Dear Diary Rashmika launched the perfume brand ‘Dear Diary’ in July 2025. Its fragrances are inspired by his personal memories and his childhood spent in Coorg. Rashmika is connecting with fans through her perfume. Average price of 100ml perfume is Rs 2599. Is of. Rare Beauty by Selena Gomez Selena has launched a fragrance in Rare Beauty. It includes notes like caramel, pistachio and sandalwood. It is vegan friendly. It is designed in such a way that its fragrance continues to develop for 12 hours. Average price of 50ml perfume is Rs 4500. Is of. Beyoncé has launched two new perfumes Cé Noir and Cé Lumière under Beyoncé Perfumes. Skin musk note has been used in these, so that the fragrance gradually gives a personal feeling on the skin. Price Rs 15 thousand. Starting from. Ranbir Kapoor ARKS Perfume Ranbir has launched ARKS Perfume. 65% of its sales are happening online. Revenue of more than ₹ 1 crore is also coming every month. This is a ‘gender-inclusive’ perfume. Its price for one 50ml bottle is ₹2,999. Is.



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