Raina’s controversial show will come on Netflix: Should we resort to controversial shows to survive amidst flop shows? Has brought shows like Lockup-2

OTT platform Netflix may once again be embroiled in controversies regarding its content. Netflix has announced a new collaboration with stand-up comedian Samay Raina, under which the second season of his highly controversial show ‘India’s Got Latent’ is being brought to the platform. Raina’s show, which has faced criticism for being unfiltered and at times making fun of sensitive issues, will stream from June 20. Questions may be raised in the coming days on Netflix’s decision to promote such a controversial show. Before this, controversial shows like ‘Lockup 2’ are also going to premiere on this platform from June 27. The content of the show has been in controversies. Season 1 of stand-up comedian Samay Raina’s controversial show ‘India’s Got Latent’ was closed due to controversies. Then the comments made on parents in this show were criticized across the country. Now, with the promotion of it by platforms like Netflix, it is feared that such unfiltered content will be further promoted. After continuously giving flop shows in the Indian OTT market, Netflix is ​​now resorting to controversial content to maintain its existence. Amidst the tough competition from platforms like Amazon Prime and JioHotstar, bets are being placed on this kind of vulgar content. This global platform, which has failed to create a cultural connect with the Indian audience despite big budgets and big stars, is now betting on unfiltered and controversial shows to attract the mass audience. Bet on big stars failed, could not make a connection with the audience. Netflix has recently launched many projects with big stars like Saif Ali Khan, Madhuri Dixit, Kareena Kapoor and Bobby Deol. Recently, Saif Ali Khan’s shows like ‘Kartavya’ and ‘Jewel Thief’ were discussed a lot, but after their release, they could not leave any deep impact on the audience. Similarly, there was talk on social media about Madhuri Dixit and Trupti Dimri’s ‘mother-sister’ for a few days and then people forgot it. Film director Vivek Sharma believes that Netflix only focused on making big projects, while other platforms created such characters which became a part of common people’s conversation. Changed strategy after lagging behind Amazon and JioHotstar, Amazon Prime Video has come a long way in the Indian OTT market due to its strong franchise. According to Ormax Media report, Shahid Kapoor’s ‘Farzi’ became India’s most watched series with 3.71 crore viewers. Apart from this, the characters of ‘Mirzapur’ and ‘Panchayat’ have become a part of Indian pop culture. According to trade analyst Atul Mohan, Netflix positioned itself as a premium and expensive platform from the beginning, whereas India is a price-sensitive market. Amazon Prime and other platforms offered grassroots stories at low prices, limiting Netflix’s reach to English-speaking viewers in metros only. Reliance on lobby and big banners instead of creativity Director Vivek Sharma says that the biggest challenge of Netflix is ​​not just the flop show, but its content vision. Instead of creativity on the platform, decisions are taken under the influence of relationships, lobbies and established production houses. Due to the same group repeatedly getting big projects, new ideas and fresh stories are not getting space. According to Vivek Sharma, many people are taking content related decisions who have not themselves achieved any major creative success. This is the reason why despite having stars, Netflix’s shows are continuously flopping and it is becoming distant from the audience. Writer Dheeraj Mishra believes that the first season of ‘Lockup’ was successful on MX Player because it was a platform for the general audience. Now Netflix’s move in this direction shows that it wants to give up its premium image and gain viewership at any cost. If this experiment also fails, it will be difficult for the platform to survive in India.



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