Craze of 2-minute episodes: Preparation to make 1 thousand shows every month; Estimated market worth Rs 42 thousand crore by 2030

The way of viewing entertainment in India is changing rapidly. Instead of long films and TV serials, people are now watching more micro-dramas on mobile. The episodes of these shows are of less than 2 minutes and people are binge-watching them in short breaks of the day. It is mainly designed for mobile phones in vertical form, which can be easily used anywhere. According to the report of investment firm Lumikai, the micro-drama market in India is currently worth around Rs 2,856 crore, which can reach Rs 42,844 crore by 2030. 68% of the audience is from small towns, 40% of the audience is women. According to experts, about 4 crore users watch micro-dramas every month in India. About 68% of the audience comes from Tier-2/Tier-3 cities, where theaters are less, TV is weak and the reach of streaming platforms is limited. About 40% of the audience is women. Investment increased by big producers and AI. Now big producers are also investing in it. Mukesh Ambani’s company Jiostar has launched a platform named ‘Tadka’, which has more than 100 shows. Zee Entertainment and Balaji Telefilms have also entered this format. Many companies are now planning to take it to Rs 1,000 per month with the help of AI. Micro-drama is 90% cheaper than OTT. According to the micro-drama filmmaker, making an entire season of a micro-drama is 70-90% cheaper than an OTT series. Shooting takes place in 3-4 days. The cost is said to be around Rs 15 thousand to Rs 20 thousand per minute of content. The entire season is made for Rs 10-15 lakh, which is collected through a monthly subscription of Rs 20 to 50.



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