The food industry has seen a surge in focus on protein and fiber as consumers yearn for greater nutritional value in their meals and beverages.
WASHINGTON — Blue Bell is teasing a new ice cream tailored to those who want to up their protein goals.
The ice cream company announced on Thursday that new high-protein ice cream pints are coming soon, and will arrive in five flavors. The news makes Blue Bell the latest food company to jump on a nationwide trend to make menus and offerings more protein-focused.
Blue Bell’s new ice cream will be called Blue Bell Pro and will have between 33 grams and 35 grams of protein per pint. Additionally, the ice cream will have zero grams of added sugars, will be low-fat and gluten-free.
Blue Bell protein ice cream flavors
The ice cream company announced it will have the Blue Bell Pro pints available in:
- Chocolate
- Coffee
- Salted Caramel
- Strawberry
- Vanilla
Blue Bell has not announced an exact release date for the new protein ice cream.
The news was met with major buzz online, with some asking for more nutrition-specific details.
One commenter asked, “How much carbs?”
Blue Bell responded directly, writing:
“Hi! Our new line will have 25–27 grams per serving.”
The food industry has seen a surge in focus on protein and fiber as consumers yearn for greater nutritional value in their meals and beverages. In 2025, Grubhub’s annual report on food trends showed consumers were “Foodmaxxing, a cultural shift where meals, snacks, drinks and grocery orders were designed for maximum nutritional value, functional payoff, and yes, a little extra aesthetic appeal for their social feeds.”
Over the last few weeks, Starbucks, Dunkin’, Chipotle and other fast food chains have announced protein-forward menus and drinks.
KHOU’s Jaime E. Galvan contributed to this report.