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According to the survey, 87% of Gen Z (1997–2012) saw at least one film in a theater in the last 12 months. – symbolic photo
Amid rumors that the cinema hall era is ‘ending’, 2026 is being considered the best year for the global box office after Covid. The theaters around the world have once again become vibrant, the main reason for which is Jane Ji.
In Fandango’s survey, 87% of Gen. G (1997–2012) had seen at least one movie in a theater in the last 12 months. This was followed by Millennials (1981 to 1996) at 82%. In this case, Generation ‘X’ (1965 to 1980) was 70% and Boomers born between 1946 to 1964 were 58%. According to the survey, Gen-ji goes to the cinema an average of 7 times a year. This is more than the other groups.
Gen-G grew up with streaming and social media, but now many young people are growing tired of the algorithmic digital environment. According to Benedict and Hannah Townsend, hosts of the ‘Talk of the Townsends’ podcast, the Internet has become increasingly frustrating, so Gen G is seeking social experiences beyond the screen, with cinema playing a key role.
22-year-old TikToker Florence Rose says that going to the theater has become a way to connect with friends, where one can distance oneself from the phone for some time.
More than 60% of ticket buyers in India are youth
Cinema in India is still like a ‘group event’. According to data from the Indian multiplex chain (PVR-INOX), more than 60% of people buying cinema tickets are in the age group of 15 to 30 years. On the other hand, according to the report of BookMy show, about 75% of movie tickets in India are booked online and most of these bookings are done by youth aged 18-25 years.
Cinema is still cheaper than concert
Cinema is still cheaper than expensive concerts and clubbing. According to UK Night Time Industries Association, 68% of youth are giving priority to cinema due to high expenditure. Apps like Letterboxd have increased the cinema craze, where users share movie reviews. Its users were 17 lakh in 2020, which increased to 2.6 crore in 2026. More than 11 lakh reviews have been received on the Barbie app itself, which shows the enthusiasm about the films.
